British Talent Search
I was featured in Elle Decoration Magazine in September 2013, winning the 'closed loop garden design' category for the B&Q British Talent Search 2013. The shredder offered an alternative to the currently large and cumbersome machines currently on the market. The design was user-focused, with a understanding of what is important for a customer – ease of use, capacity, and safety. The compact shredder was specifically formatted to work best when leased, not sold. The design incorporated the thinking on how the shredder could be transported, repaired, maintained and identified ways to 'close the loop'. I outlined a system where B&Q could shift their offer from a sale to a service; where customers could lease packs of tools rather then taking the ownership themselves. This brings huge benefits for customers, as well as B&Q. The design, was published in the September 2013 edition of the world's leading home magazine, Elle Decoration. If you would like to see my full competition entry, please contact me here.