British Talent Search
I was featured in Elle Decoration Magazine in September 2013, winning the 'closed loop garden design' category for the B&Q British Talent Search. The shredder offered an alternative to the large, industrial machines currently on the market. The design was user-focused, with a understanding of what is important for a customer – ease of use, capacity, and safety. The compact shredder was designed to be a great rental product, incorporating the thinking on how the shredder could be transported, repaired and maintained.
I outlined a system where B&Q could shift their offer from a sale to a service; where customers could rent a bespoke kit of tools and materials to complete certain home improvement projects. This brings huge benefits for customers, as well as B&Q. The design, was published in the September 2013 edition of the world's leading home magazine, Elle Decoration.
If you would like to see my full competition entry, please contact me here.